I was invited by Zoya Amirali to work on an Ad Campaign for a fictional feature on the Bumble App that allows users to meet people virtually. My work on this project largely involved developing a narrative around the app.
We decided to use shared communities as a recurring motif in our narrative. What makes Bumble stand out amongst its competitors is its priority on safety and we wanted to highlight that throughout the film. Aesthetically, I wanted to remain consistent with the rest of the company's branding while also being mindful of the circumstances surrounding the conceptualization of this feature.
Commission / Faux Advertisement / 1920*1080 / 2022
Creative Direction: Zoya Amirali
Production Time: 2 weeks
Photoshop / After Effects
Role: Art Direction / Sound Design / Type Animation
*This ad is not affiliated with Bumble